Affinity Quest Case Study
About the Company
Affinity is a professional creative software suite built for designers, illustrators, photographers, and publishers — offering award-winning, high-performance alternatives to traditional tools like Adobe.
Challenge
Affinity needed a full brand identity to break into the market — with no logo, website, or marketing foundation in place.
Torkvia’s Focus
We led a full-stack brand buildout: from visual identity (logo, rec cards, sell sheets) to brand voice, website design and strategy. Every asset was backed by a sales enablement strategy to ensure alignment between marketing and revenue teams
Results
- Developed complete brand strategy and narrative
- Designed new logo, website, and marketing assets
- Launched custom-built ABM campaigns targeting key accounts
- Equipped sales team with personalized, on-brand collateral
- Created a scalable identity ready for future product launches
- Established consistent messaging across web, print, and digital