Data from Cox Automotive Inc., CarEdge , and Impel shows that buyers are already using AI to shop smarter – and the dealerships using it are closing more deals, faster.
At Torkvia, we see AI not as a replacement for the salesperson, but as the engine that helps dealers connect, personalize, and convert more effectively.
The same technologies powering chatbots and pricing tools can now drive full-funnel marketing optimization, turning dealership data into measurable growth.
Buyers and Automotive AI
- 25% of buyers already used AI tools during their search
- 40% plan to use them this year
- 88% said it made their experience better
Car buyers are showing up more informed than ever.
They’ve compared trims, run payment simulations, and even negotiated using AI.
That means your first impression starts long before they visit your website.
→ Opportunity for dealers: Use AI-driven marketing tools to meet buyers earlier – with dynamic ads that adjust to their intent, and chat experiences that mirror their questions before they even ask them.
Dealerships Are Catching Up – and Seeing Real Impact
- 75% are already familiar with AI
- 68% report it’s improving operations
- 27% plan to expand AI adoption this year
For dealers, AI is simplifying operations – automating lead follow-ups, scheduling, and even ad optimization.
But the real shift comes when marketing and operational data connect.
That’s where Torkvia’s generative AI optimization comes in.
We use dealership data to automatically adjust marketing creative, highlight your top-performing inventory, and deliver personalized messaging that matches each shopper’s journey – from the first click to the final sale.
What are the benefits?
- +27% more showroom appointments
- +26% higher lead-to-sale conversions
- +24% stronger repurchase rates
For marketing, that means letting AI continuously test and refine campaigns to focus spend where it matters most. For sales, it means turning insights into customer moments that feel personal, not robotic.
At Torkvia, we combine both: Generative AI for content + predictive AI for data – helping dealers close more sales while reducing wasted ad spend!
Publisher: Yara Vetchinkina
Sources:
New Study: One in Four Car Buyers Is Using AI to Get a Better Deal
AI & the Future of Car Buying
What 2025 Holds: The Future of AI in the Automotive Industry
