Ferrari’s electrification strategy is moving faster than many anticipated. Following the upcoming Elettrica, the brand has now confirmed its second fully electric model – an SUV set to debut in 2027.
Unlike the Purosangue, which introduced Ferrari to the crossover category while keeping a V12 under the hood, this new model will be fully electric. It represents Ferrari’s next major step toward balancing innovation with tradition, and perhaps its most delicate challenge yet: how to build an SUV that embodies the emotional depth of a supercar.
The SUV will use the same quad-motor platform as the Elettrica, with one electric motor per wheel for independent torque vectoring. The setup allows for unmatched agility and control, creating driving dynamics closer to a hypercar than a family hauler. Expected output is above 1,000 horsepower, with 0–60 mph acceleration estimated below 3 seconds – numbers that would place it among the fastest SUVs ever made.
Built for the Future: The E-Building
Production will take place at Ferrari’s new E-Building in Maranello, a state-of-the-art facility designed exclusively for hybrid and electric vehicles. It integrates battery assembly, e-axle manufacturing, and software calibration under one roof, giving Ferrari complete control over every stage of EV production. This move reflects a growing trend among legacy manufacturers to bring EV supply chains in-house for performance, efficiency, and data-driven calibration.
But perhaps the most interesting part is not the specs – it’s the philosophy. Ferrari is pursuing emotion. The goal is to preserve the sensory experience that defines the brand: the sound, feedback, and weight balance that make a Ferrari unmistakable.
Engineering Emotion in the Electric Era
In a landscape where most automakers are designing EVs for compliance and efficiency, Ferrari continues to engineer for sensation. The company’s roadmap suggests a clear sequence:
Elettrica (2025) – a four-seat grand tourer proving that sound and emotion can coexist with electric power.
EV SUV (2027) – a higher, broader platform to scale electrification without diluting performance.
Public reaction on Reddit so far has been mixed but insightful. Some view it as a bold evolution of the Ferrari legacy, while others worry the brand risks diluting its character by expanding into utility formats. Yet many agree on one point – if anyone can make an electric SUV feel emotional, it’s Ferrari.
“If anyone can make an EV SUV feel emotional, it’s Ferrari.”
“Excited but cautious – the soul is in the sound. Can they replicate that?”
“As long as it drives like a Ferrari, who cares how it’s powered?”
For the broader industry, this represents a signal that high-performance luxury brands are entering the electric era on their own terms – not by abandoning identity, but by redefining it.
Publisher: Yara Vetchinkina
