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Millennial Car Buying Trends 2026: A Dealer’s Guide to Marketing & Sales

Millennial car buying trends shape dealership success more than any other demographic factor. Understanding how millennials research, evaluate, and

The Top 7 Benefits of AI in the Automotive Industry (And How to Use Them in Your Marketing)

Benefits of AI in the automotive industry are transforming how dealerships connect with customers, optimize operations, and drive revenue.

Will Chinese EVs Come to the US? A Torkvia Briefing on How Dealers Can Prepare

Will Chinese EVs come to the US? For dealerships, this isn’t some distant hypothetical. It’s a question demanding answers

EV Owner Demographics 2026: How to Target and Market to This Crucial Buyer

EV owner demographics are shifting faster than most dealerships realize. What started as a niche market dominated by affluent

Christmas Auto Stats: Who’s Winning the Global Car Race

As the year comes to a close, Torkvia reviewed the latest available global auto sales data to assess how

Why Are JDM Cars So Popular? 5 Ways Dealers Can Leverage the Trend in Their Marketing

Why are JDM cars so popular right now? The Japanese Domestic Market vehicle phenomenon has evolved from niche enthusiast