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California EV Sales Hit 2.5 Million: What’s Next for the Golden State?

California surpassed 2.5 million cumulative zero-emission vehicle sales in Q4 2025, with EVs accounting for 18.9% of new vehicle

5 Persistent Barriers to EV Adoption in 2026 (And How to Fix Them)

Electric vehicle sales exceeded 20 million units in 2025, accounting for roughly a quarter of all new cars sold

Automakers Just Slashed $70 Billion in EV Budgets. Where Does That Marketing Spend Go Now?

The biggest automotive investment story of the past five years just reversed course. By early 2026, the industry had

Gas Prices Are Up 21%. Here’s Why Your Automotive Client’s SEO Strategy Should Have Changed Last Week

Gas prices didn’t inch upward over the past month — they surged. The national average climbed to $3.91 per

Email Marketing for Car Dealerships: Campaigns That Drive Showroom Visits

Most dealers treat email like a broadcast tool—batch and blast to everyone in their list once a month. Meanwhile,

Building a Winning Automotive Digital Marketing Strategy from Scratch

Most dealership marketing strategies fail before they launch. Not because tactics are wrong, but because they’re built backward—you pick